Jewelry speaks a language all its own. A language beyond words - one of beauty, meaning, and memory.

At Santa Fe jewelry store, Luna Felix Goldsmith in Santa Fe, New Mexico, we lovingly craft each piece to tell a unique story. Our collections celebrate life's treasured moments through timeless artistry and exquisite detail.

Prepare to fall in love with the magical world of Luna Felix.

Discover Our Rich History in Santa Fe's Heart

Nestled along winding streets lined with cottonwood trees, our Santa Fe jewelry store warmly welcomes you. Step inside and you'll find yourself surrounded by sparkling gems, intricate textures, and our signature gold granulation designs. More than a jewelry store, Luna Felix Goldsmith offers an experience for the senses - a place to linger and dream.

The building's red brick walls have stood for over two centuries, quietly observing the ebb and flow of history. Today, those same walls contain treasures far older - jewelry techniques hailing from ancient worlds blended seamlessly with contemporary inspiration. This union of past and present is the essence of Luna Felix.

Timeless Beauty from Visionary Founder Luna Felix

"I create because it fills and frees my spirit," shares Luna Felix, designer and guiding light behind the Luna Felix brand. "This work aligns so fully with my inner self."

Luna's calling shines through in every unique design bearing her name. She focuses intently on granulation - the precision art of fusing tiny spheres of gold to form intricate textures and patterns.

The process dates back over 2,500 years yet few modern jewelers master it today. But Luna leverages this ancient technique to make modern heirlooms. Her pieces are like portals in gold - transporting onlookers to distant times and places.

We feel honored to bring Luna's artistic vision to life. She lovingly oversees each step of the design process with exacting care and passion. Each creation is an extension of her spirit - and yours.

Why Granulation?

Granulation is one of the most distinctive, labor-intensive techniques in jewelry making. Meticulously forming and placing each tiny granule requires supreme focus and patience. The process centers artist and wearer alike - providing space for inward reflection.

This meditative technique connects us directly to the ancient world. Archaeologists have uncovered granulated jewelry artifacts dating back over four millennia. Ancient Roman designs showcase the level of artistry possible. Granulation allows jewelry to transcend time - the perfect medium for celebrating life's most meaningful milestones.

We hope you'll take time to lose yourself in the hypnotic beauty of granulated metal. Let its organic textures and fluid shapes ignite your imagination.

Luna Felix Collections

Our diverse jewelry collections showcase the remarkable versatility of the granulation art form. Like a prism scattering light, we reflect this technique into a spectrum of styles to suit every taste. Allow us to be your guide as you explore just some of what our gallery has to offer.

Vibrant Gemstone Designs

Lush Green Tourmaline Ring

Centered with an oval green tourmaline, this remarkable ring exudes natural beauty. The stone's striking hue glows against a textured 18K gold band. Hand-worked granulation accents reflect light, mimicking facets. An earthy yet glamorous statement ring.

View Tourmaline Ring Details

Opal Botanical Ring

Recalling patterns from the natural world, this ring's granulated gold setting blooms around an ethically-sourced Australian opal. Delicate vines extend across the band, sprouting tiny spheres of gold. This blend of organic and geometric epitomizes Luna Felix style.

Learn More About the Opal Ring

Pearl Granulation Earrings

Luminous freshwater pearls from the pristine rivers of China pair elegantly with twisted granulated gold. Unfurling with movement, these earrings evoke gently flowing water. Their tranquil beauty is equally at home in the boardroom or at brunch with friends.

Shop Pearl Granulation Earrings

Why Luna Felix?

At Luna Felix Goldsmith, our pieces tell stories. They commemorate life's richest moments and relationships. We feel honored to play even a small part in your personal story. Our jewelry transforms memories and emotions into tangible keepsakes.

We pour our hearts into each design - mixing age-old artistry with modern inspiration to create heirlooms. Our warmth and care ensure you always feel welcome, understood, and inspired.

A Warm and Welcoming Experience

Beyond artwork, Luna Felix offers an experience. Our devoted staff goes the extra mile to make every customer feel special. We view visitors not as "customers" but honored guests and friends.

You'll first experience our warm hospitality walking through the doors of our downtown Santa Fe jewelry store. Our knowledgeable jewelry consultants will give you their undivided attention. Never any pressure - just warm smiles and a passion for sharing our craft.

No matter how you choose to work with us, expect white glove treatment from start to finish. Our priority is keeping the process easy, enjoyable and meaningful.

Visit In Person or Online

We warmly invite you to experience Luna Felix jewelry firsthand at our Santa Fe jewelry store. Lose yourself among our diverse collections or begin your custom jewelry journey. Our Santa Fe jewelry store is nestled downtown at 116 W. San Francisco Street, Suite 208.

Can't make the trip to Santa Fe just yet? Explore our collections virtually at www.LunaFelixGoldsmith.com. We look forward to welcoming you at Luna Felix Goldsmith.